UK BRAND/RECRUITMENT CENTRE LAUNCH

Consulting

Brand Management

Creative

Reuters.png

Challenge

The Reuters Recruitment Centre was established to provide on-site specialist expertise to hiring managers across all Reuters UK offices. Our task was to increase awareness of the Centre, to all staff, in the run-up to a launch event and encourage ongoing use of the new service post-launch.

​

Solution

  • We were one of the first teams in the UK tasked with implementing the (then) new Reuters global brand identity to the UK.

  • I liaised with the brand teams to understand and then deploy the new visual branding.

  • Managed all creative resources and presented the solutions.

  • Managed and produced the printed collateral.

  • Produced collateral for awareness activities in the café areas of 
    their UK sites (For example branded cup holders, food bags and tray inlays)

  • Managed and built a competition microsite and animated Christmas eMailer.

  • Managed and produced other awareness-building eMailers to drive traffic to the microsite.

  • Sourced and supplied branded prizes.

  • I managed and processed all budgets and payments.

​

Results

The turnout for the launch event exceeded expectations, and the reaction to the use of the new global brand was very positive.

BACK