BRAND CREATION AND LAUNCH

Consulting

Management

Creative

Challenge

Talented local cook Mitch Pilkington created a range of ‘indulgent’ cupcakes that were in a class of their own! Selling direct to the public from the specialist food hall at a local pannier market, she relied on word-of-mouth for repeat business to increase sales. 

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Solution

• Created a 12-month 'lifestyle' brand/launch strategy. 

• Created a distinctive Visual iD. 

• Managed all creative and production resources.

• Managed the webspace and eMail domain services.

• Managed and produced the printed collateral and display items for her sales counter (leaflets, packaging labels, pull-up banner and stand graphics).

• Advised on social media content.

• Managed and processed all budgets and payments.

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Results

Mitch received many complimentary comments on her brand. Her packaging and stand stood out in the busy food hall, and her reputation grew rapidly. She soon began to take on regular and larger orders, diversifying her business into weddings, parties and corporate hospitality events.